In order to analyze how your website is assisting in the growth of your practice, it is important to know how many new patients have originated from it. Phone call tracking will quantify the performance of your website by tracking patient phone calls and determining which calls originated from your website as well as whether or not the patients calling are new to the practice. A unique tracking phone number in your local area code is assigned to your website which allows the measure and review of all phone calls coming from your website. All incoming calls are routed from the unique tracking number to the your practice regular phone line, where it will ring as usual.
Phone call tracking allows the ability to monitor traffic from your website in 3 distinct ways. First, the ability to view and track every phone call that the practice receives. Receive real-time reporting of each phone call while also provided with information such as the caller's telephone number, location, and when available, name and address. Second, phone call tracking identifies the advertising source of the call, such as your website or Google Adwords. In this way, you can determine where most of your patient calls are coming from and the best way to spend your marketing budget. Third, since all patient calls are recorded, there is the ability to review and listen to them anytime. Return missed calls, respond to potential patients or use the calls as a training tool for your staff. Phone call tracking is a very helpful resource for any practice.