Pay-per-Click advertising such as Google Adwords is the only way to GUARANTEE that your practice will appear on the first page of a Google search. Adwords refers to the premium space located at the very top of page 1 and often down the right side of the page as well. Adwords gets your website to the top of Page 1 immediately as opposed to Organic (free) search which can take upwards of 3 months or more depending on where your practice is located and the level of online competition. DoctorsInternet.com offers the management of an Adwords campaign to orthodontic clients interested in a focused, immediate approach that offers a high level of results. Results for Adwords campaigns are tracked separately and assigned a unique call tracking phone number to generate specific reporting.